On Strategy

  1. What existing services and products are undermining the one thing that makes you different and compelling?
  2. What is your customer’s primary problem? How do your products and services solve that problem?
  3. What assumptions – the routine way of doing things – about my company need questioning?
  4. How do you convert people from potential customers to actual customers?
  5. Why are customers loyal to your company? 
  6. What is the ideal final result from the customer’s point of view?
  7. What is standing in the way of achieving the ideal final result?
  8. If we were starting as a competitor to ourselves, how would we do it?